diff --git a/chia/types/announcement.py b/chia/types/announcement.py
index fb93c7884a..db6e86b81b 100644
--- a/chia/types/announcement.py
+++ b/chia/types/announcement.py
@@ -21,4 +21,4 @@ class Announcement:
         return std_hash(bytes(self.origin_info + message))
 
     def __str__(self):
-        return self.name().decode("utf-8")
+        return self.name().hex()