diff --git a/homeassistant/components/onewire/model.py b/homeassistant/components/onewire/model.py
index 2b8734cdcf33..a4285539ec75 100644
--- a/homeassistant/components/onewire/model.py
+++ b/homeassistant/components/onewire/model.py
@@ -15,3 +15,4 @@ class OWDeviceDescription:
     id: str
     path: str
     type: str | None
+    parent_id: str | None = None
diff --git a/homeassistant/components/onewire/onewirehub.py b/homeassistant/components/onewire/onewirehub.py
index 96cc26b82dea..67ce60476b4c 100644
--- a/homeassistant/components/onewire/onewirehub.py
+++ b/homeassistant/components/onewire/onewirehub.py
@@ -10,7 +10,7 @@ from aio_ownet.exceptions import OWServerProtocolError, OWServerReturnError
 from aio_ownet.proxy import OWServerStatelessProxy
 
 from homeassistant.config_entries import ConfigEntry
-from homeassistant.const import ATTR_VIA_DEVICE, CONF_HOST, CONF_PORT
+from homeassistant.const import CONF_HOST, CONF_PORT
 from homeassistant.core import HomeAssistant, callback
 from homeassistant.helpers import device_registry as dr
 from homeassistant.helpers.device_registry import DeviceInfo
@@ -93,6 +93,16 @@ class OneWireHub:
         device_registry = dr.async_get(self._hass)
         for device in devices:
             device.device_info["sw_version"] = self._version
+            if device.parent_id is not None:
+                # Devices are ordered parents-first, so a device's parent is
+                # already registered by the time we reach the device.
+                device.device_info["via_device_id"] = (
+                    dr.async_get_device_id_by_identifier(
+                        self._hass,
+                        (DOMAIN, device.parent_id),
+                        config_entry_id=self._config_entry.entry_id,
+                    )
+                )
             device_registry.async_get_or_create(
                 config_entry_id=self._config_entry.entry_id,
                 **device.device_info,
@@ -147,14 +157,13 @@ async def _discover_devices(
             name=device_id,
             serial_number=device_id[3:],
         )
-        if parent_id:
-            device_info[ATTR_VIA_DEVICE] = (DOMAIN, parent_id)
         device = OWDeviceDescription(
             device_info=device_info,
             id=device_id,
             family=device_family,
             path=device_path,
             type=device_type,
+            parent_id=parent_id,
         )
         devices.append(device)
         if device_branches := DEVICE_COUPLERS.get(device_family):
diff --git a/tests/components/onewire/snapshots/test_diagnostics.ambr b/tests/components/onewire/snapshots/test_diagnostics.ambr
index 1b1d4a0b30bc..65dfda99bac7 100644
--- a/tests/components/onewire/snapshots/test_diagnostics.ambr
+++ b/tests/components/onewire/snapshots/test_diagnostics.ambr
@@ -18,6 +18,7 @@
       }),
       'family': 'EF',
       'id': 'EF.111111111113',
+      'parent_id': None,
       'path': '/EF.111111111113/',
       'type': 'HB_HUB',
     }),
@@ -60,6 +61,7 @@
         }),
         'family': 'EF',
         'id': 'EF.111111111113',
+        'parent_id': None,
         'path': '/EF.111111111113/',
         'type': 'HB_HUB',
       }),
diff --git a/tests/components/onewire/test_init.py b/tests/components/onewire/test_init.py
index 2716c579036d..d1f8be42ed56 100644
--- a/tests/components/onewire/test_init.py
+++ b/tests/components/onewire/test_init.py
@@ -110,6 +110,30 @@ async def test_registry_delayed(
     )
 
 
+async def test_device_via_device_links(
+    hass: HomeAssistant,
+    config_entry: MockConfigEntry,
+    owproxy: MagicMock,
+    device_registry: dr.DeviceRegistry,
+) -> None:
+    """Test a coupler branch device links to its parent via via_device_id."""
+    # The 1F coupler exposes a 1D device on its "main" branch.
+    setup_owproxy_mock_devices(owproxy, ["1F.111111111111"])
+    await hass.config_entries.async_setup(config_entry.entry_id)
+    await hass.async_block_till_done()
+
+    parent_device = device_registry.async_get_device_by_identifier(
+        (DOMAIN, "1F.111111111111"), config_entry.entry_id
+    )
+    assert parent_device is not None
+
+    child_device = device_registry.async_get_device_by_identifier(
+        (DOMAIN, "1D.111111111111"), config_entry.entry_id
+    )
+    assert child_device is not None
+    assert child_device.via_device_id == parent_device.id
+
+
 @patch("homeassistant.components.onewire._PLATFORMS", [Platform.SENSOR])
 async def test_registry_cleanup(
     hass: HomeAssistant,