diff --git a/homeassistant/components/rainbird/__init__.py b/homeassistant/components/rainbird/__init__.py
index 3d0a8b2b2f03..0aab7106cd06 100644
--- a/homeassistant/components/rainbird/__init__.py
+++ b/homeassistant/components/rainbird/__init__.py
@@ -39,6 +39,7 @@ _LOGGER = logging.getLogger(__name__)
 CONFIG_SCHEMA = cv.config_entry_only_config_schema(DOMAIN)
 PLATFORMS = [
     Platform.BINARY_SENSOR,
+    Platform.BUTTON,
     Platform.CALENDAR,
     Platform.NUMBER,
     Platform.SENSOR,
diff --git a/homeassistant/components/rainbird/button.py b/homeassistant/components/rainbird/button.py
new file mode 100644
index 000000000000..3d78a197652c
--- /dev/null
+++ b/homeassistant/components/rainbird/button.py
@@ -0,0 +1,62 @@
+"""The button platform for rainbird."""
+
+from typing import override
+
+from pyrainbird.exceptions import RainbirdApiException, RainbirdDeviceBusyException
+from pyrainbird.timeline import ProgramId
+
+from homeassistant.components.button import ButtonEntity
+from homeassistant.core import HomeAssistant
+from homeassistant.exceptions import HomeAssistantError
+from homeassistant.helpers.entity_platform import AddConfigEntryEntitiesCallback
+from homeassistant.helpers.update_coordinator import CoordinatorEntity
+
+from .coordinator import RainbirdUpdateCoordinator
+from .types import RainbirdConfigEntry
+
+
+async def async_setup_entry(
+    hass: HomeAssistant,
+    config_entry: RainbirdConfigEntry,
+    async_add_entities: AddConfigEntryEntitiesCallback,
+) -> None:
+    """Set up entry for a Rain Bird button platform."""
+    data = config_entry.runtime_data
+    async_add_entities(
+        RainbirdProgramButton(data.coordinator, program)
+        for program in range(data.model_info.model_info.max_programs)
+    )
+
+
+class RainbirdProgramButton(CoordinatorEntity[RainbirdUpdateCoordinator], ButtonEntity):
+    """A button that manually starts a program configured on the controller."""
+
+    _attr_translation_key = "run_program"
+    _attr_has_entity_name = True
+
+    def __init__(self, coordinator: RainbirdUpdateCoordinator, program: int) -> None:
+        """Initialize the Rain Bird program button."""
+        super().__init__(coordinator)
+        self._program = program
+        program_name = ProgramId(program).name
+        self._attr_translation_placeholders = {"program": program_name}
+        if coordinator.unique_id is not None:
+            self._attr_unique_id = f"{coordinator.unique_id}-program-{program}"
+            self._attr_device_info = coordinator.device_info
+        else:
+            self._attr_name = f"{coordinator.device_name} Run {program_name}"
+
+    @override
+    async def async_press(self) -> None:
+        """Start the program."""
+        try:
+            await self.coordinator.controller.set_program(self._program)
+        except RainbirdDeviceBusyException as err:
+            raise HomeAssistantError(
+                "Rain Bird device is busy; Wait and try again"
+            ) from err
+        except RainbirdApiException as err:
+            raise HomeAssistantError("Rain Bird device failure") from err
+
+        # Zone switches reflect the running program after the next refresh.
+        await self.coordinator.async_request_refresh()
diff --git a/homeassistant/components/rainbird/icons.json b/homeassistant/components/rainbird/icons.json
index d8fd2afbfd0f..dcf2ea47b7fc 100644
--- a/homeassistant/components/rainbird/icons.json
+++ b/homeassistant/components/rainbird/icons.json
@@ -5,6 +5,11 @@
         "default": "mdi:water"
       }
     },
+    "button": {
+      "run_program": {
+        "default": "mdi:sprinkler-variant"
+      }
+    },
     "calendar": {
       "calendar": {
         "default": "mdi:sprinkler"
diff --git a/homeassistant/components/rainbird/strings.json b/homeassistant/components/rainbird/strings.json
index 2d7857b152d5..37c61a183a0f 100644
--- a/homeassistant/components/rainbird/strings.json
+++ b/homeassistant/components/rainbird/strings.json
@@ -39,6 +39,11 @@
         "name": "Rainsensor"
       }
     },
+    "button": {
+      "run_program": {
+        "name": "Run {program}"
+      }
+    },
     "number": {
       "rain_delay": {
         "name": "Rain delay"
diff --git a/tests/components/rainbird/test_button.py b/tests/components/rainbird/test_button.py
new file mode 100644
index 000000000000..6cfc83ed70d4
--- /dev/null
+++ b/tests/components/rainbird/test_button.py
@@ -0,0 +1,163 @@
+"""Tests for rainbird button platform."""
+
+from http import HTTPStatus
+import json
+
+from pyrainbird import encryption
+import pytest
+
+from homeassistant.components.button import DOMAIN as BUTTON_DOMAIN, SERVICE_PRESS
+from homeassistant.config_entries import ConfigEntryState
+from homeassistant.const import ATTR_ENTITY_ID, Platform
+from homeassistant.core import HomeAssistant
+from homeassistant.exceptions import HomeAssistantError
+from homeassistant.helpers import entity_registry as er
+
+from .conftest import (
+    ACK_ECHO,
+    CONFIG_ENTRY_DATA_OLD_FORMAT,
+    PASSWORD,
+    mock_response,
+    mock_response_error,
+)
+
+from tests.common import MockConfigEntry
+from tests.test_util.aiohttp import AiohttpClientMocker, AiohttpClientMockResponse
+
+PROGRAM_A_ENTITY_ID = "button.rain_bird_controller_run_pgm_a"
+
+
+@pytest.fixture
+def platforms() -> list[Platform]:
+    """Fixture to specify platforms to test."""
+    return [Platform.BUTTON]
+
+
+@pytest.fixture(autouse=True)
+async def setup_config_entry(
+    hass: HomeAssistant, config_entry: MockConfigEntry
+) -> None:
+    """Fixture to setup the config entry."""
+    await hass.config_entries.async_setup(config_entry.entry_id)
+    assert config_entry.state is ConfigEntryState.LOADED
+
+
+@pytest.mark.parametrize(
+    ("program", "unique_id"),
+    [
+        pytest.param("a", "4c:a1:61:00:11:22-program-0", id="program_a"),
+        pytest.param("b", "4c:a1:61:00:11:22-program-1", id="program_b"),
+        pytest.param("c", "4c:a1:61:00:11:22-program-2", id="program_c"),
+    ],
+)
+async def test_program_buttons(
+    hass: HomeAssistant,
+    entity_registry: er.EntityRegistry,
+    program: str,
+    unique_id: str,
+) -> None:
+    """Test a button is created for each program supported by the ESP-TM2."""
+    entity_id = f"button.rain_bird_controller_run_pgm_{program}"
+    state = hass.states.get(entity_id)
+    assert state is not None
+    assert (
+        state.attributes["friendly_name"]
+        == f"Rain Bird Controller Run PGM {program.upper()}"
+    )
+
+    entity_entry = entity_registry.async_get(entity_id)
+    assert entity_entry
+    assert entity_entry.unique_id == unique_id
+
+
+async def test_program_count(hass: HomeAssistant) -> None:
+    """Test no buttons exist beyond the model's program limit."""
+    assert len(hass.states.async_entity_ids(BUTTON_DOMAIN)) == 3
+
+
+@pytest.mark.parametrize(
+    ("program", "command"),
+    [
+        pytest.param("a", "3800", id="program_a"),
+        pytest.param("b", "3801", id="program_b"),
+        pytest.param("c", "3802", id="program_c"),
+    ],
+)
+async def test_press(
+    hass: HomeAssistant,
+    aioclient_mock: AiohttpClientMocker,
+    responses: list[AiohttpClientMockResponse],
+    program: str,
+    command: str,
+) -> None:
+    """Test pressing a button starts its program."""
+    aioclient_mock.mock_calls.clear()
+    responses.append(mock_response(ACK_ECHO))
+
+    await hass.services.async_call(
+        BUTTON_DOMAIN,
+        SERVICE_PRESS,
+        {ATTR_ENTITY_ID: f"button.rain_bird_controller_run_pgm_{program}"},
+        blocking=True,
+    )
+
+    assert len(aioclient_mock.mock_calls) == 1
+    payload = encryption.decrypt(aioclient_mock.mock_calls[0][2], PASSWORD)
+    request = json.loads(payload.decode().rstrip("\x00"))
+    assert request["params"]["data"] == command
+
+
+@pytest.mark.parametrize(
+    ("status", "expected_msg"),
+    [
+        pytest.param(
+            HTTPStatus.SERVICE_UNAVAILABLE, "Rain Bird device is busy", id="busy"
+        ),
+        pytest.param(
+            HTTPStatus.INTERNAL_SERVER_ERROR, "Rain Bird device failure", id="failure"
+        ),
+    ],
+)
+async def test_press_error(
+    hass: HomeAssistant,
+    aioclient_mock: AiohttpClientMocker,
+    responses: list[AiohttpClientMockResponse],
+    status: HTTPStatus,
+    expected_msg: str,
+) -> None:
+    """Test an error while talking to the device."""
+    aioclient_mock.mock_calls.clear()
+    responses.append(mock_response_error(status=status))
+
+    with pytest.raises(HomeAssistantError, match=expected_msg):
+        await hass.services.async_call(
+            BUTTON_DOMAIN,
+            SERVICE_PRESS,
+            {ATTR_ENTITY_ID: PROGRAM_A_ENTITY_ID},
+            blocking=True,
+        )
+
+    assert len(aioclient_mock.mock_calls) == 1
+
+
+@pytest.mark.parametrize(
+    ("config_entry_data", "config_entry_unique_id", "setup_config_entry"),
+    [(CONFIG_ENTRY_DATA_OLD_FORMAT, None, None)],
+)
+async def test_no_unique_id(
+    hass: HomeAssistant,
+    responses: list[AiohttpClientMockResponse],
+    entity_registry: er.EntityRegistry,
+    config_entry: MockConfigEntry,
+) -> None:
+    """Test button platform with no unique id."""
+    # Failure to migrate config entry to a unique id
+    responses.insert(1, mock_response_error(HTTPStatus.SERVICE_UNAVAILABLE))
+
+    await hass.config_entries.async_setup(config_entry.entry_id)
+    assert config_entry.state is ConfigEntryState.LOADED
+
+    state = hass.states.get(PROGRAM_A_ENTITY_ID)
+    assert state is not None
+    assert state.attributes["friendly_name"] == "Rain Bird Controller Run PGM A"
+    assert not entity_registry.async_get(PROGRAM_A_ENTITY_ID)