diff --git a/homeassistant/components/unifiprotect/select.py b/homeassistant/components/unifiprotect/select.py
index be4984e35519..363f4d3c6add 100644
--- a/homeassistant/components/unifiprotect/select.py
+++ b/homeassistant/components/unifiprotect/select.py
@@ -192,15 +192,14 @@ async def _set_paired_camera(obj: Light | Sensor, camera_id: str) -> None:
 async def _set_doorbell_message(obj: Camera, message: str) -> None:
     if message.startswith(DoorbellMessageType.CUSTOM_MESSAGE.value):
         message = message.rsplit(":", maxsplit=1)[-1]
+        # reset_at=None keeps the message up until it is changed
         await obj.set_lcd_message_public(
-            DoorbellMessageType.CUSTOM_MESSAGE, text=message
+            DoorbellMessageType.CUSTOM_MESSAGE, text=message, reset_at=None
         )
     elif message == TYPE_EMPTY_VALUE:
-        # Public API has no endpoint to clear the LCD message; fall back to
-        # the non-deprecated legacy helper.
-        await obj.set_lcd_text(None)
+        await obj.set_lcd_message_public(None)
     else:
-        await obj.set_lcd_message_public(DoorbellMessageType(message))
+        await obj.set_lcd_message_public(DoorbellMessageType(message), reset_at=None)
 
 
 async def _set_liveview(obj: Viewer, liveview_id: str) -> None:
diff --git a/homeassistant/components/unifiprotect/text.py b/homeassistant/components/unifiprotect/text.py
index 1300dc0029a9..2ffde3182f0c 100644
--- a/homeassistant/components/unifiprotect/text.py
+++ b/homeassistant/components/unifiprotect/text.py
@@ -42,7 +42,10 @@ def _get_doorbell_current(obj: Camera) -> str | None:
 
 
 async def _set_doorbell_message(obj: Camera, message: str) -> None:
-    await obj.set_lcd_text(DoorbellMessageType.CUSTOM_MESSAGE, text=message)
+    # reset_at=None keeps the message up until it is changed
+    await obj.set_lcd_message_public(
+        DoorbellMessageType.CUSTOM_MESSAGE, text=message, reset_at=None
+    )
 
 
 CAMERA: tuple[ProtectTextEntityDescription, ...] = (
diff --git a/tests/components/unifiprotect/test_select.py b/tests/components/unifiprotect/test_select.py
index 8436315d6cee..535dd9b06e6f 100644
--- a/tests/components/unifiprotect/test_select.py
+++ b/tests/components/unifiprotect/test_select.py
@@ -649,8 +649,10 @@ async def test_select_set_option_camera_doorbell_custom(
             blocking=True,
         )
 
+        # reset_at=None keeps the message up; omitting it lets the NVR
+        # clear it after its own timeout
         mock_method.assert_called_once_with(
-            DoorbellMessageType.CUSTOM_MESSAGE, text="Test"
+            DoorbellMessageType.CUSTOM_MESSAGE, text="Test", reset_at=None
         )
 
 
@@ -666,14 +668,9 @@ async def test_select_set_option_camera_doorbell_unifi(
         hass, Platform.SELECT, doorbell, CAMERA_SELECTS[2]
     )
 
-    with (
-        patch_ufp_method(
-            doorbell, "set_lcd_message_public", new_callable=AsyncMock
-        ) as mock_public,
-        patch_ufp_method(
-            doorbell, "set_lcd_text", new_callable=AsyncMock
-        ) as mock_legacy,
-    ):
+    with patch_ufp_method(
+        doorbell, "set_lcd_message_public", new_callable=AsyncMock
+    ) as mock_method:
         await hass.services.async_call(
             "select",
             "select_option",
@@ -684,20 +681,10 @@ async def test_select_set_option_camera_doorbell_unifi(
             blocking=True,
         )
 
-        mock_public.assert_called_once_with(DoorbellMessageType.LEAVE_PACKAGE_AT_DOOR)
-
-        await hass.services.async_call(
-            "select",
-            "select_option",
-            {
-                ATTR_ENTITY_ID: entity_id,
-                ATTR_OPTION: "Default Message (Welcome)",
-            },
-            blocking=True,
+        mock_method.assert_called_once_with(
+            DoorbellMessageType.LEAVE_PACKAGE_AT_DOOR, reset_at=None
         )
 
-        mock_legacy.assert_called_once_with(None)
-
 
 async def test_select_set_option_camera_doorbell_default(
     hass: HomeAssistant, ufp: MockUFPFixture, doorbell: Camera
@@ -712,7 +699,7 @@ async def test_select_set_option_camera_doorbell_default(
     )
 
     with patch_ufp_method(
-        doorbell, "set_lcd_text", new_callable=AsyncMock
+        doorbell, "set_lcd_message_public", new_callable=AsyncMock
     ) as mock_method:
         await hass.services.async_call(
             "select",
diff --git a/tests/components/unifiprotect/test_text.py b/tests/components/unifiprotect/test_text.py
index 4e3a2fc06ca0..b8a4d1de5b62 100644
--- a/tests/components/unifiprotect/test_text.py
+++ b/tests/components/unifiprotect/test_text.py
@@ -78,7 +78,7 @@ async def test_text_camera_set(
     )
 
     with patch_ufp_method(
-        doorbell, "set_lcd_text", new_callable=AsyncMock
+        doorbell, "set_lcd_message_public", new_callable=AsyncMock
     ) as mock_method:
         await hass.services.async_call(
             "text",
@@ -88,5 +88,5 @@ async def test_text_camera_set(
         )
 
         mock_method.assert_called_once_with(
-            DoorbellMessageType.CUSTOM_MESSAGE, text="Test test"
+            DoorbellMessageType.CUSTOM_MESSAGE, text="Test test", reset_at=None
         )