diff --git a/homeassistant/components/uptime_kuma/config_flow.py b/homeassistant/components/uptime_kuma/config_flow.py
index a6429ea7dfec..0b230fd4ea67 100644
--- a/homeassistant/components/uptime_kuma/config_flow.py
+++ b/homeassistant/components/uptime_kuma/config_flow.py
@@ -42,6 +42,7 @@ STEP_USER_DATA_SCHEMA = vol.Schema(
     }
 )
 STEP_REAUTH_DATA_SCHEMA = vol.Schema({vol.Optional(CONF_API_KEY, default=""): str})
+PLACEHOLDER = {"example_url": "https://uptime.example.com:3001"}
 
 
 async def validate_connection(
@@ -100,6 +101,7 @@ class UptimeKumaConfigFlow(ConfigFlow, domain=DOMAIN):
                 data_schema=STEP_USER_DATA_SCHEMA, suggested_values=user_input
             ),
             errors=errors,
+            description_placeholders=PLACEHOLDER,
         )
 
     async def async_step_reauth(
@@ -170,6 +172,7 @@ class UptimeKumaConfigFlow(ConfigFlow, domain=DOMAIN):
                 suggested_values=user_input or entry.data,
             ),
             errors=errors,
+            description_placeholders=PLACEHOLDER,
         )
 
     async def async_step_hassio(
diff --git a/homeassistant/components/uptime_kuma/strings.json b/homeassistant/components/uptime_kuma/strings.json
index e84b68501f33..e4a21004cfe5 100644
--- a/homeassistant/components/uptime_kuma/strings.json
+++ b/homeassistant/components/uptime_kuma/strings.json
@@ -9,7 +9,7 @@
           "api_key": "[%key:common::config_flow::data::api_key%]"
         },
         "data_description": {
-          "url": "Enter the full URL of your Uptime Kuma instance. Be sure to include the protocol (`http` or `https`), the hostname or IP address, the port number (if it is a non-default port), and any path prefix if applicable. Example: `https://uptime.example.com`",
+          "url": "Enter the full URL of your Uptime Kuma instance. Be sure to include the protocol (`http` or `https`), the hostname or IP address, the port number (if it is a non-default port), and any path prefix if applicable. Example: `{example_url}`",
           "verify_ssl": "Enable SSL certificate verification for secure connections. Disable only if connecting to an Uptime Kuma instance using a self-signed certificate or via IP address",
           "api_key": "Enter an API key. To create a new API key navigate to **Settings → API Keys** and select **Add API Key**"
         }