diff --git a/homeassistant/components/sharkiq/coordinator.py b/homeassistant/components/sharkiq/coordinator.py
index 9d246b2e4d3e..9eb0ac8ab3a3 100644
--- a/homeassistant/components/sharkiq/coordinator.py
+++ b/homeassistant/components/sharkiq/coordinator.py
@@ -1,7 +1,7 @@
 """Data update coordinator for shark iq vacuums."""
 
 import asyncio
-from datetime import datetime, timedelta
+from datetime import timedelta
 from typing import override
 
 from sharkiq import (
@@ -16,6 +16,7 @@ from homeassistant.config_entries import ConfigEntry
 from homeassistant.core import HomeAssistant
 from homeassistant.exceptions import ConfigEntryAuthFailed
 from homeassistant.helpers.update_coordinator import DataUpdateCoordinator, UpdateFailed
+from homeassistant.util import dt as dt_util
 
 from .const import API_TIMEOUT, DOMAIN, LOGGER, UPDATE_INTERVAL
 
@@ -72,7 +73,9 @@ class SharkIqUpdateCoordinator(DataUpdateCoordinator[bool]):
         try:
             if (
                 self.ayla_api.token_expiring_soon
-                or datetime.now()  # pylint: disable=home-assistant-enforce-naive-now
+                # The Ayla client builds auth_expiration from its own
+                # datetime.now(), so it is a naive local time.
+                or dt_util.naive_now()
                 > self.ayla_api.auth_expiration - timedelta(seconds=600)
             ):
                 await self.ayla_api.async_refresh_auth()
diff --git a/tests/components/sharkiq/test_vacuum.py b/tests/components/sharkiq/test_vacuum.py
index 827e267aaee2..62675d891925 100644
--- a/tests/components/sharkiq/test_vacuum.py
+++ b/tests/components/sharkiq/test_vacuum.py
@@ -45,6 +45,7 @@ from homeassistant.const import (
 from homeassistant.core import HomeAssistant
 from homeassistant.helpers import device_registry as dr, entity_registry as er
 from homeassistant.setup import async_setup_component
+from homeassistant.util import dt as dt_util
 
 from .const import (
     CONFIG,
@@ -111,7 +112,7 @@ class MockAyla(AylaApi):
     @property
     def auth_expiration(self) -> datetime:
         """Sample expiration timestamp that is always 1200 seconds behind now()."""
-        return datetime.now() - timedelta(seconds=1200)  # pylint: disable=home-assistant-enforce-naive-now
+        return dt_util.naive_now() - timedelta(seconds=1200)
 
 
 class MockShark(SharkIqVacuum):