diff --git a/homeassistant/components/solaredge_modbus/config_flow.py b/homeassistant/components/solaredge_modbus/config_flow.py
index 7036f450ead8..90606be3d17c 100644
--- a/homeassistant/components/solaredge_modbus/config_flow.py
+++ b/homeassistant/components/solaredge_modbus/config_flow.py
@@ -17,6 +17,7 @@ from homeassistant.helpers.selector import (
     NumberSelectorMode,
     TextSelector,
 )
+from homeassistant.helpers.service_info.zeroconf import ZeroconfServiceInfo
 
 from .const import (
     CONF_UNIT_ID,
@@ -83,11 +84,83 @@ def _sectioned(data: Mapping[str, Any]) -> dict[str, Any]:
     }
 
 
+def _discovered_unit_id(discovery_info: ZeroconfServiceInfo) -> int:
+    """Read the Modbus device ID out of the announcement.
+
+    SolarEdge puts it in a MODBUS_ID TXT record. Anything unusable there falls
+    back to the factory default, which is what the device would answer on.
+    """
+    try:
+        unit_id = int(discovery_info.properties["MODBUS_ID"])
+    except KeyError, TypeError, ValueError:
+        return DEFAULT_UNIT_ID
+
+    if not 1 <= unit_id <= 247:
+        return DEFAULT_UNIT_ID
+
+    return unit_id
+
+
 class SolarEdgeModbusFlowHandler(ConfigFlow, domain=DOMAIN):
     """Handle a SolarEdge Modbus config flow."""
 
     VERSION = 1
 
+    _discovered: dict[str, Any]
+    _discovered_title: str
+
+    @override
+    async def async_step_zeroconf(
+        self, discovery_info: ZeroconfServiceInfo
+    ) -> ConfigFlowResult:
+        """Handle an inverter announcing itself over mDNS."""
+        data = {
+            CONF_TYPE: TYPE_TCP,
+            CONF_HOST: discovery_info.host,
+            CONF_PORT: discovery_info.port or DEFAULT_PORT,
+            CONF_UNIT_ID: _discovered_unit_id(discovery_info),
+        }
+
+        # The announcement carries no serial number, and every identity here
+        # derives from one, so the inverter has to be asked. An address is not
+        # an identity: the one an entry is configured with can end up hosting
+        # another inverter, and that one deserves to be offered.
+        errors, solaredge = await self._async_validate(data)
+        if solaredge is None:
+            return self.async_abort(reason=errors["base"])
+
+        await self.async_set_unique_id(solaredge.common.serial_number)
+        # Keep up with a device that moved, but leave the device ID alone: the
+        # user may be reaching it on one the announcement does not mention.
+        self._abort_if_unique_id_configured(
+            updates={CONF_HOST: data[CONF_HOST], CONF_PORT: data[CONF_PORT]}
+        )
+
+        self._discovered = data
+        self._discovered_title = inverter_name(solaredge.common.model)
+        self.context["title_placeholders"] = {"name": self._discovered_title}
+
+        return await self.async_step_zeroconf_confirm()
+
+    async def async_step_zeroconf_confirm(
+        self, user_input: dict[str, Any] | None = None
+    ) -> ConfigFlowResult:
+        """Confirm setting up a discovered inverter."""
+        if user_input is not None:
+            return self.async_create_entry(
+                title=self._discovered_title, data=self._discovered
+            )
+
+        self._set_confirm_only()
+
+        return self.async_show_form(
+            step_id="zeroconf_confirm",
+            description_placeholders={
+                "name": self._discovered_title,
+                "host": self._discovered[CONF_HOST],
+            },
+        )
+
     @override
     async def async_step_user(
         self, user_input: dict[str, Any] | None = None
diff --git a/homeassistant/components/solaredge_modbus/manifest.json b/homeassistant/components/solaredge_modbus/manifest.json
index 140f5d9d41bc..4f0612f184b8 100644
--- a/homeassistant/components/solaredge_modbus/manifest.json
+++ b/homeassistant/components/solaredge_modbus/manifest.json
@@ -9,5 +9,6 @@
   "iot_class": "local_polling",
   "loggers": ["modbus_connection", "solaredged", "tmodbus"],
   "quality_scale": "bronze",
-  "requirements": ["solaredged==0.2.3"]
+  "requirements": ["solaredged==0.2.3"],
+  "zeroconf": ["_solaredge-modbus._tcp.local."]
 }
diff --git a/homeassistant/components/solaredge_modbus/quality_scale.yaml b/homeassistant/components/solaredge_modbus/quality_scale.yaml
index 9c77c41a0c34..315e54139564 100644
--- a/homeassistant/components/solaredge_modbus/quality_scale.yaml
+++ b/homeassistant/components/solaredge_modbus/quality_scale.yaml
@@ -52,8 +52,8 @@ rules:
   # Gold
   devices: done
   diagnostics: todo
-  discovery: todo
-  discovery-update-info: todo
+  discovery: done
+  discovery-update-info: done
   docs-data-update: todo
   docs-examples: todo
   docs-known-limitations: todo
diff --git a/homeassistant/components/solaredge_modbus/strings.json b/homeassistant/components/solaredge_modbus/strings.json
index 0d5e3535a870..9bf17117598c 100644
--- a/homeassistant/components/solaredge_modbus/strings.json
+++ b/homeassistant/components/solaredge_modbus/strings.json
@@ -2,6 +2,10 @@
   "config": {
     "abort": {
       "already_configured": "[%key:common::config_flow::abort::already_configured_device%]",
+      "cannot_connect": "[%key:common::config_flow::error::cannot_connect%]",
+      "ev_charger": "[%key:component::solaredge_modbus::config::error::ev_charger%]",
+      "no_serial_number": "[%key:component::solaredge_modbus::config::error::no_serial_number%]",
+      "no_solaredge_device": "[%key:component::solaredge_modbus::config::error::no_solaredge_device%]",
       "reconfigure_successful": "[%key:common::config_flow::abort::reconfigure_successful%]",
       "wrong_device": "The device at that address and device ID is a different inverter than the one this entry is set up for."
     },
@@ -55,6 +59,10 @@
             "name": "More options"
           }
         }
+      },
+      "zeroconf_confirm": {
+        "description": "Do you want to set up {name} at {host}?",
+        "title": "Discovered SolarEdge inverter"
       }
     }
   },
diff --git a/homeassistant/generated/zeroconf.py b/homeassistant/generated/zeroconf.py
index 578e94bc88d2..3c034fec893e 100644
--- a/homeassistant/generated/zeroconf.py
+++ b/homeassistant/generated/zeroconf.py
@@ -963,6 +963,11 @@ ZEROCONF = {
             "domain": "cambridge_audio",
         },
     ],
+    "_solaredge-modbus._tcp.local.": [
+        {
+            "domain": "solaredge_modbus",
+        },
+    ],
     "_solarman._tcp.local.": [
         {
             "domain": "solarman",
diff --git a/tests/components/solaredge_modbus/test_config_flow.py b/tests/components/solaredge_modbus/test_config_flow.py
index d6cec8da82c5..a8dbcd3325b4 100644
--- a/tests/components/solaredge_modbus/test_config_flow.py
+++ b/tests/components/solaredge_modbus/test_config_flow.py
@@ -1,16 +1,24 @@
 """Tests for the SolarEdge Modbus config flow."""
 
+from ipaddress import ip_address
 from typing import Any
 
 from modbus_connection import ModbusTimeoutError, ServerDeviceFailureError
 from modbus_connection.mock import MockModbusConnection, MockModbusUnit
+import pytest
 
 from homeassistant.components.solaredge_modbus.config_flow import SECTION_MORE_OPTIONS
-from homeassistant.components.solaredge_modbus.const import CONF_UNIT_ID, DOMAIN
-from homeassistant.config_entries import SOURCE_USER
-from homeassistant.const import CONF_HOST, CONF_PORT
+from homeassistant.components.solaredge_modbus.const import (
+    CONF_UNIT_ID,
+    DEFAULT_UNIT_ID,
+    DOMAIN,
+    TYPE_TCP,
+)
+from homeassistant.config_entries import SOURCE_USER, SOURCE_ZEROCONF
+from homeassistant.const import CONF_HOST, CONF_PORT, CONF_TYPE
 from homeassistant.core import HomeAssistant
 from homeassistant.data_entry_flow import FlowResultType
+from homeassistant.helpers.service_info.zeroconf import ZeroconfServiceInfo
 
 from .conftest import HOST, PORT, SERIAL_NUMBER, UNIT_ID, async_seed_unit, tcp_data
 
@@ -18,6 +26,26 @@ from tests.common import MockConfigEntry
 
 TITLE = "SolarEdge SE10000H"
 
+# An inverter announcing itself, as captured from a real one.
+DISCOVERY_HOST = "10.148.42.116"
+DISCOVERY_NAME = "solaredgeinv-7E1DBB39"
+
+
+def _discovery(
+    host: str = DISCOVERY_HOST,
+    properties: dict[str, Any] | None = None,
+) -> ZeroconfServiceInfo:
+    """An mDNS announcement from a SolarEdge inverter."""
+    return ZeroconfServiceInfo(
+        ip_address=ip_address(host),
+        ip_addresses=[ip_address(host)],
+        port=PORT,
+        hostname=f"{DISCOVERY_NAME}.local.",
+        type="_solaredge-modbus._tcp.local.",
+        name=f"{DISCOVERY_NAME}._solaredge-modbus._tcp.local.",
+        properties={"MODBUS_ID": "1"} if properties is None else properties,
+    )
+
 
 # The serial number of a second, different inverter: "OTHER123".
 OTHER_SERIAL_REGISTERS = [20308, 18501, 21041, 12851]
@@ -272,3 +300,162 @@ async def test_reconfigure_flow_cannot_connect(
 
     assert result["type"] is FlowResultType.ABORT
     assert result["reason"] == "reconfigure_successful"
+
+
+async def test_zeroconf_discovery(hass: HomeAssistant) -> None:
+    """An announced inverter is probed, confirmed and set up."""
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN, context={"source": SOURCE_ZEROCONF}, data=_discovery()
+    )
+    assert result["type"] is FlowResultType.FORM
+    assert result["step_id"] == "zeroconf_confirm"
+    assert result["description_placeholders"] == {
+        "name": TITLE,
+        "host": DISCOVERY_HOST,
+    }
+
+    result = await hass.config_entries.flow.async_configure(result["flow_id"], {})
+    await hass.async_block_till_done()
+
+    assert result["type"] is FlowResultType.CREATE_ENTRY
+    assert result["title"] == TITLE
+    assert result["data"] == {
+        CONF_TYPE: TYPE_TCP,
+        CONF_HOST: DISCOVERY_HOST,
+        CONF_PORT: PORT,
+        CONF_UNIT_ID: UNIT_ID,
+    }
+    assert result["result"].unique_id == SERIAL_NUMBER
+
+
+async def test_zeroconf_uses_the_announced_device_id(
+    hass: HomeAssistant, mock_modbus_connection: MockModbusConnection
+) -> None:
+    """The announcement's MODBUS_ID says which device to talk to."""
+    await async_seed_unit(hass, mock_modbus_connection.for_unit(2))
+
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN,
+        context={"source": SOURCE_ZEROCONF},
+        data=_discovery(properties={"MODBUS_ID": "2"}),
+    )
+    result = await hass.config_entries.flow.async_configure(result["flow_id"], {})
+    await hass.async_block_till_done()
+
+    assert result["type"] is FlowResultType.CREATE_ENTRY
+    assert result["data"][CONF_UNIT_ID] == 2
+
+
+@pytest.mark.parametrize(
+    "properties",
+    [
+        pytest.param({}, id="absent"),
+        pytest.param({"MODBUS_ID": "0"}, id="out of range"),
+        pytest.param({"MODBUS_ID": "solaredge"}, id="not a number"),
+    ],
+)
+async def test_zeroconf_falls_back_to_the_default_device_id(
+    hass: HomeAssistant, properties: dict[str, Any]
+) -> None:
+    """An announcement without a usable device ID gets the factory default."""
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN,
+        context={"source": SOURCE_ZEROCONF},
+        data=_discovery(properties=properties),
+    )
+    result = await hass.config_entries.flow.async_configure(result["flow_id"], {})
+    await hass.async_block_till_done()
+
+    assert result["type"] is FlowResultType.CREATE_ENTRY
+    assert result["data"][CONF_UNIT_ID] == DEFAULT_UNIT_ID
+
+
+async def test_zeroconf_known_inverter_that_moved_is_followed(
+    hass: HomeAssistant, mock_modbus_connection: MockModbusConnection
+) -> None:
+    """An inverter announcing itself from a new address updates the entry.
+
+    The device ID is left alone: the entry may be reaching the inverter on one
+    that the announcement does not mention, which is why the entry here is set
+    up on a different device ID than the inverter announces.
+    """
+    entry = MockConfigEntry(
+        domain=DOMAIN, title=TITLE, unique_id=SERIAL_NUMBER, data=tcp_data(unit_id=2)
+    )
+    entry.add_to_hass(hass)
+    await async_seed_unit(hass, mock_modbus_connection.for_unit(2))
+
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN, context={"source": SOURCE_ZEROCONF}, data=_discovery()
+    )
+
+    assert result["type"] is FlowResultType.ABORT
+    assert result["reason"] == "already_configured"
+    assert entry.data[CONF_HOST] == DISCOVERY_HOST
+    assert entry.data[CONF_UNIT_ID] == 2
+
+
+async def test_zeroconf_known_inverter_is_dropped(
+    hass: HomeAssistant, mock_config_entry: MockConfigEntry
+) -> None:
+    """An inverter that is already set up is dropped when it announces itself.
+
+    Every inverter announces itself on every restart, and one that is already
+    configured has nothing to add.
+    """
+    mock_config_entry.add_to_hass(hass)
+
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN, context={"source": SOURCE_ZEROCONF}, data=_discovery(host=HOST)
+    )
+
+    assert result["type"] is FlowResultType.ABORT
+    assert result["reason"] == "already_configured"
+
+
+async def test_zeroconf_another_inverter_on_a_configured_address(
+    hass: HomeAssistant, mock_modbus_connection: MockModbusConnection
+) -> None:
+    """An address an entry uses can end up hosting a different inverter.
+
+    That inverter is a device of its own, and dropping its announcement because
+    something else already uses the address would leave it undiscoverable.
+    """
+    entry = MockConfigEntry(
+        domain=DOMAIN, title=TITLE, unique_id=SERIAL_NUMBER, data=tcp_data(unit_id=2)
+    )
+    entry.add_to_hass(hass)
+    await async_seed_unit(
+        hass,
+        mock_modbus_connection.for_unit(2),
+        serial_registers=OTHER_SERIAL_REGISTERS,
+    )
+
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN,
+        context={"source": SOURCE_ZEROCONF},
+        data=_discovery(host=HOST, properties={"MODBUS_ID": "2"}),
+    )
+
+    assert result["type"] is FlowResultType.FORM
+    assert result["step_id"] == "zeroconf_confirm"
+
+    result = await hass.config_entries.flow.async_configure(result["flow_id"], {})
+    await hass.async_block_till_done()
+
+    assert result["type"] is FlowResultType.CREATE_ENTRY
+    assert result["result"].unique_id == "OTHER123"
+
+
+async def test_zeroconf_unresponsive_device(
+    hass: HomeAssistant, mock_modbus_unit: MockModbusUnit
+) -> None:
+    """An announcement from a device that will not answer is dropped."""
+    mock_modbus_unit.fail_read(40000, ModbusTimeoutError("timed out"))
+
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN, context={"source": SOURCE_ZEROCONF}, data=_discovery()
+    )
+
+    assert result["type"] is FlowResultType.ABORT
+    assert result["reason"] == "cannot_connect"