diff --git a/homeassistant/components/switchbot_cloud/image.py b/homeassistant/components/switchbot_cloud/image.py
index 73450e3b8485..f20fca0e17c3 100644
--- a/homeassistant/components/switchbot_cloud/image.py
+++ b/homeassistant/components/switchbot_cloud/image.py
@@ -1,6 +1,5 @@
 """Support for the Switchbot Image."""
 
-import datetime
 from typing import override
 
 from switchbot_api import Device, Remote, SwitchBotAPI
@@ -9,6 +8,7 @@ from switchbot_api.utils import get_file_stream_from_cloud
 from homeassistant.components.image import ImageEntity
 from homeassistant.core import HomeAssistant, callback
 from homeassistant.helpers.entity_platform import AddConfigEntryEntitiesCallback
+from homeassistant.util import dt as dt_util
 
 from . import SwitchbotCloudConfigEntry, SwitchBotCoordinator
 from .entity import SwitchBotCloudEntity
@@ -60,7 +60,7 @@ class SwitchBotCloudImage(SwitchBotCloudEntity, ImageEntity):
         """Set attributes from coordinator data."""
         if self.coordinator.data is None:
             return
-        self._attr_image_last_updated = datetime.datetime.now()  # pylint: disable=home-assistant-enforce-naive-now
+        self._attr_image_last_updated = dt_util.utcnow()
         self._attr_image_url = self.coordinator.data.get("imageUrl")
 
 
diff --git a/tests/components/switchbot_cloud/test_image.py b/tests/components/switchbot_cloud/test_image.py
index 6b2c2ad6d26c..7abba13fbe5c 100644
--- a/tests/components/switchbot_cloud/test_image.py
+++ b/tests/components/switchbot_cloud/test_image.py
@@ -8,6 +8,7 @@ from homeassistant.components.switchbot_cloud.image import SwitchBotCloudImage
 from homeassistant.config_entries import ConfigEntryState
 from homeassistant.const import STATE_UNKNOWN
 from homeassistant.core import HomeAssistant
+from homeassistant.util import dt as dt_util
 
 from . import configure_integration
 
@@ -81,3 +82,39 @@ async def test_async_image(
         )
         await image_entity.async_image()
         assert image_entity._image_content == mock_get.return_value
+
+
+async def test_image_state_is_timezone_aware(
+    hass: HomeAssistant, mock_list_devices, mock_get_status
+) -> None:
+    """Test the image state carries a timezone.
+
+    The state is image_last_updated serialized, so a naive value would leave
+    consumers of the state without an offset.
+    """
+    mock_list_devices.return_value = [
+        Device(
+            version="V1.0",
+            deviceId="ai-art-frame-id-1",
+            deviceName="ai-art-frame-1",
+            deviceType="AI Art Frame",
+            hubDeviceId="test-hub-id",
+        ),
+    ]
+    mock_get_status.side_effect = [
+        {
+            "deviceId": "B0E9FEA5D7F0",
+            "deviceType": "AI Art Frame",
+            "hubDeviceId": "B0E9FEA5D7F0",
+            "battery": 0,
+            "displayMode": 1,
+            "imageUrl": "https://example.com/image.jpeg",
+            "version": "V0.0-0.5",
+        }
+    ]
+    entry = await configure_integration(hass)
+    assert entry.state is ConfigEntryState.LOADED
+
+    state = hass.states.get("image.ai_art_frame_1_display")
+    assert state.state != STATE_UNKNOWN
+    assert dt_util.parse_datetime(state.state).tzinfo is not None