diff --git a/homeassistant/components/starline/config_flow.py b/homeassistant/components/starline/config_flow.py
index a899b562f360..0f1983fc21d7 100644
--- a/homeassistant/components/starline/config_flow.py
+++ b/homeassistant/components/starline/config_flow.py
@@ -117,6 +117,9 @@ class StarlineFlowHandler(ConfigFlow, domain=DOMAIN):
                 }
             ),
             errors=errors,
+            description_placeholders={
+                "developer_account_url": "https://my.starline.ru/developer",
+            },
         )
 
     @callback
diff --git a/homeassistant/components/starline/strings.json b/homeassistant/components/starline/strings.json
index b3ce755778ee..9452e0b47570 100644
--- a/homeassistant/components/starline/strings.json
+++ b/homeassistant/components/starline/strings.json
@@ -3,7 +3,7 @@
     "step": {
       "auth_app": {
         "title": "Application credentials",
-        "description": "Application ID and secret code from [StarLine developer account](https://my.starline.ru/developer)",
+        "description": "Application ID and secret code from [StarLine developer account]({developer_account_url})",
         "data": {
           "app_id": "App ID",
           "app_secret": "Secret"