diff --git a/homeassistant/components/lichess/config_flow.py b/homeassistant/components/lichess/config_flow.py
index 2a51f5e6264b..333408188661 100644
--- a/homeassistant/components/lichess/config_flow.py
+++ b/homeassistant/components/lichess/config_flow.py
@@ -11,7 +11,7 @@ from homeassistant.config_entries import ConfigFlow, ConfigFlowResult
 from homeassistant.const import CONF_API_TOKEN
 from homeassistant.helpers.aiohttp_client import async_get_clientsession
 
-from .const import DOMAIN
+from .const import DOMAIN, TOKEN_URL
 
 _LOGGER = logging.getLogger(__name__)
 
@@ -47,5 +47,6 @@ class LichessConfigFlow(ConfigFlow, domain=DOMAIN):
         return self.async_show_form(
             step_id="user",
             data_schema=vol.Schema({vol.Required(CONF_API_TOKEN): str}),
+            description_placeholders={"token_url": TOKEN_URL},
             errors=errors,
         )
diff --git a/homeassistant/components/lichess/const.py b/homeassistant/components/lichess/const.py
index 26b116653e47..560ecf56eb3d 100644
--- a/homeassistant/components/lichess/const.py
+++ b/homeassistant/components/lichess/const.py
@@ -1,3 +1,5 @@
 """Constants for the Lichess integration."""
 
 DOMAIN = "lichess"
+
+TOKEN_URL = "https://lichess.org/account/oauth/token"
diff --git a/homeassistant/components/lichess/strings.json b/homeassistant/components/lichess/strings.json
index 73c30f364fee..c9d810394095 100644
--- a/homeassistant/components/lichess/strings.json
+++ b/homeassistant/components/lichess/strings.json
@@ -15,7 +15,8 @@
         },
         "data_description": {
           "api_token": "The Lichess API token of the player."
-        }
+        },
+        "description": "Create a personal API token on the [Lichess API token page]({token_url}). Make sure the **Read preferences** permission is allowed."
       }
     }
   },